Step-by-Step Guide for Getting Started with Google AdWords

Google Adwords campaign setup optimization tips guide

Google adwords or pay per click is proved to be the most effective marketing channel for some companies. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers.

Ads need to be refined wisely to get a postivie ROI.  Google Adwords is a skill of continuous learning.

To make your Google Adwords campaign successful, iSpionage has created an infographic providing a step-by-step guide to make your campaign successful.

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Are you Ignoring the Importance of Online Reviews for Local Business?

reviews for local business

What are reviews?
Reviews, in a local SEO context, refer to reviews of your business, provided by your customers that have been published online.

90% of customers says that their buying decisions are influenced by online reviews.

Online Reviews are Important for Following Reasons:

  • Your rankings in local search engines
  • Which search results actually gets clicked on
  • Consumers purchasing decisions

How Consumers Use Online Reviews
Reading a review and making a decision to purchase from a business is ridiculously small, and typically results in a yes/no decision almost immediately. So as a small business, your online reputation can directly influence your bottom line.

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SEO for Small Business Websites & Owners

seo for small businesses websites and owners

SEO for small business website and owners is not that difficult.

The local search visibility can be improved by focusing on things like local keywords, NAP on the website, website content, Google+ Local Page, schema tags, local citations, customer reviews, and quality backlinks.

It is the process of optimizing your small business website so that it appears in the top local search queries related to your area / city / country.

Local SEO works best for businesses that have local operations in one or more locations.

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11 Tips for Optimizing Landing Page for Local Small Business

website landing page optimization for local small business
Since the Google’s local algorithm update ‘Pigeon’, Organic signals are now more tied into the local search algorithm. So, properly optimized site is very important if you have to outrank your competitors.

If you have more than one location but only one website, then just create a page on your website specific to each physical location. This way, anyone searching for your business in a particular region, city, state or country should be directed to the appropriate page.

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