YouTube SEO is not an easy task to perform. As we all know it is the second biggest search engine after Google.
And a huge untapped potential traffic source. As per the recent stats, YouTube get over 30 million visitors per day.
Google adwords or pay per click is proved to be the most effective marketing channel for some companies. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers.
Ads need to be refined wisely to get a postivie ROI. Google Adwords is a skill of continuous learning.
To make your Google Adwords campaign successful, iSpionage has created an infographic providing a step-by-step guide to make your campaign successful.
As a content marketer, the biggest challenge is to create new content that your audience would search and enjoy reading it.
To solve this, Copyblogger has created an infographic that will help in creating content when you don’t have any idea what to write. It also shows how to re-purpose existing content in a different media format.
Local SEO is growing fast and soon will be one of the top preferences of small business and professionals to market themselves. Local SEO is totally different from normal SEO there is a distinct reason for this, generic keywords are easier to rank for a local business than a general business.
What are reviews?
Reviews, in a local SEO context, refer to reviews of your business, provided by your customers that have been published online.
90% of customers says that their buying decisions are influenced by online reviews.
Online Reviews are Important for Following Reasons:
How Consumers Use Online Reviews
Reading a review and making a decision to purchase from a business is ridiculously small, and typically results in a yes/no decision almost immediately. So as a small business, your online reputation can directly influence your bottom line.
SEO for small business website and owners is not that difficult.
The local search visibility can be improved by focusing on things like local keywords, NAP on the website, website content, Google+ Local Page, schema tags, local citations, customer reviews, and quality backlinks.
It is the process of optimizing your small business website so that it appears in the top local search queries related to your area / city / country.
Local SEO works best for businesses that have local operations in one or more locations.
The main ingredient of any small or local business marketing strategy is to effectively position its brand in Google My Business, Bing Local , & Yahoo local search results.