A-Z Guide to Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is one of the most important method of building a successful e-commerce site and lead generation website.

In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. Here are some conversion rate optimization and A/B testing stats.

25 Stats About Conversion Rate Optimization (CRO)

  1. Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. (Source: Bryan Eisenberg)
  2. Conversion rates typically range from 1 to 3 percent. (Source: Steelhouse)
  3. Companies typically spend $92 to bring customers to their site, But only $1 to convert them. (Source: Eisenberg Holdings)
  4. Only 65 percent of companies witnessed considerable improvement in conversion in 2011, which is evidently less than 70 percent in 2009 and 2010.(Source: Econsultancy)
  5. I know that half my ad dollars are wasted, I just don’t know which half
  6. The companies’ satisfaction with their conversion rate has been decreasing in the last four years. Only about 22 percent of businesses are satisfied with their conversion rates. (Source: Econsultancy)
  7. Approximately 61 percent of companies carry out less than five tests every month. (Source: Bryan Eisenberg)
  8. More than 20 percent of businesses have reported that they do not have an effective strategy for landing page testing. (Source: IonInteractive)
  9. A one second delay in page response time can result in a 7 percent reduction in conversions. (Source: KISSmetrics)
  10. You have only 8 seconds to make a compelling headline. (Source: Interactive Marketing)
  11. About 75 percent of businesses have problem finding suitable expertise for optimizing their landing page copy. (Source: MarketingSherpa)
  12. Videos on landing pages can improve conversion rates by up to 80 percent. (Source: EyeViewDigital)
  13. Simplify. 20% increase in decision simplicity results in a 96% increase in customer loyalty, 86% increase in likelihood to purchase, and 115% increase in likelihood to recommend. (Source: CEB)
  14. Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages. (Source: HubSpot)
  15. 61 percent of customers read online reviews before making a purchase. Use Online Reputation Management to improve Conversions. (Source: Econsultancy)
  16. More than 90% of visitor who read your headline also read your CTA Copy. (Source: Unbounce)
  17. Conversion rates increase when your goals and your users’ goals meet. (Source: Conversionista)
  18. Long landing pages can generate up to 220% more leads than above the fold call-to-action. (Source: Marketingexperiments)
  19. Using correct targeting and testing methods can increase conversion rates up to 300 percent. (Source: Steelhouse)
  20. A/B testing is the most used testing method for improving conversion rates. (Source: Steelhouse)
  21. The use of testing among companies, has increased from 27 percent to 38 percent. (Source: Econsultancy)
  22. President Obama raised an additional $60 million, using A/B Testing. (Source: Event360)
  23. Google ran more than seven thousand A/B tests in 2011 alone. (Source: Pardot)
  24. Only 44 percent companies use split-testing while trying to optimize conversion rates. (Source: SeoGadget)
  25. Only one out of eight A/B tests has driven major changes. (Source: ConversionXL)

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. In this scenario Kissmetrics created an infographic to provide specific improvements that will help you to increase the conversion rate of your website.

Key Takeaways:

Increase Conversion Rate Optimization

  1. A/B Testing
  2. Browser Testing
  3. Collect E-Mail
  4. Drip Campaigns
  5. Email Marketing
  6. Free Shipping
  7. Goal Tracking
  8. Hello Bar
  9. Image Sliders
  10. Jump Page
  11. Key Functionality
  12. Landing Pages
  13. Multiple Languages
  14. No Results Found
  15. Optimize
  16. Payment Options
  17. Quantitative Research
  18. Rich Snippets
  19. Green Pop-Ups
  20. Thank You Pages
  21. Usability Testing
  22. Value Proposition
  23. Web Forms
  24. Exit Survey
  25. You or Your
  26. Zero In

26 Tips To Help You Boost Website Conversion Rate

26 Tips To Help You Boost Website Conversion Rate

About Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. A Software Engineer By Chance and Working as a Digital Marketing Consultant in an IT MNC by Choice. A Basket Ball Player and a Budding Entrepreneur. Inbound Marketing and Customer Acquisition Certified, and a Conversion Optimization Expert. As Seen on MarketingLand.Com and Forbes.Com You may reach Navneet Singh at navneet.emarketing@gmail.com

Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. A Software Engineer By Chance and Working as a Digital Marketing Consultant in an IT MNC by Choice. A Basket Ball Player and a Budding Entrepreneur. Inbound Marketing and Customer Acquisition Certified, and a Conversion Optimization Expert. As Seen on MarketingLand.Com and Forbes.Com You may reach Navneet Singh at navneet.emarketing@gmail.com