What makes a user Leave (YOUR) website?

Attracting a potential visitor to your site is only the first step. Grabbing their interest and retaining them is even more difficult.


what makes a user leave a website

Customer retention is incredibly important for growing a sustainable business, so it’s very important to design your website in such a way that your user frustration is minimum.

Top 8 Reasons that Makes someone leave a Website

1) Bad Navigation – Nothing frustrates a website visitor more than a website that’s hard to navigate. Complex or inconsistent navigation can cause users to feel helpless, confused, or angry – certainly not the emotions you want potential customers to be feeling.

website navigation
Image Credits: Kissmetrics

2) Too Many Ads – Suffocating your visitor with ads that pop, flash, and fill the entire browser will only serve to enrage them.

too many ads on the website
Image Credits: Kissmetrics

3) Bad Content Structure – Bad content can destroy your conversion and retention rates. Make your content(especially your contact info) easy to find. It’s estimated that as many as 50% of sales are lost bacause potential customers can’t find what they’re looking for.

bad content structure
Image Credits: Kissmetrics

4) Obtrusive use of Audio & Video – Most people value their ability to choose what to absorb. Having video or audio that loads automatically can potentially drive visitors away.

obtrusive use of audio and video
Image Credits: Kissmetrics

5) The Registration Requirement – it’s often the case that forcing visitors to register before they can view content is much like a physical barrier. Barriers, such as forced-registration, may ultimately cause the visitor to go elsewhere for what they’re looking for.

registration requirement
Image Credits: Kissmetrics

6) Boring Content, Boring Design – A dull website that has no purpose or interactivity will never create a memorable experience for a visitor. Data suggests that 40% of visitors don’t return to a website after having a negative experience.

boring content and design
Image Credits: Kissmetrics

7) Poor Legibility – Bad typography choices, abrasive colors, and experience typos all contribute to poor legibilty – and ultimately poor user experience.

poor legibility
Image Credits: Kissmetrics

8) Lack of Frequency – You may have found the right balance of interactivity, design and content construction – those are all good things. But you also need to keep your site fresh with new content.

lack of frequency
Image Credits: Kissmetrics

About Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. A Software Engineer By Chance and Working as a Digital Marketing Consultant in an IT MNC by Choice. A Basket Ball Player and a Budding Entrepreneur. Inbound Marketing and Customer Acquisition Certified, and a Conversion Optimization Expert. As Seen on MarketingLand.Com and Forbes.Com You may reach Navneet Singh at navneet.emarketing@gmail.com

Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. A Software Engineer By Chance and Working as a Digital Marketing Consultant in an IT MNC by Choice. A Basket Ball Player and a Budding Entrepreneur. Inbound Marketing and Customer Acquisition Certified, and a Conversion Optimization Expert. As Seen on MarketingLand.Com and Forbes.Com You may reach Navneet Singh at navneet.emarketing@gmail.com