Everyone wants to get their business website on the first page of search results or at least in the top five positions. However, there are some factors that you have to take care in case you want to dominate the first page of Google in 2017.
Over the years, poor quality linking and spammy duplicate content have tarnished the term “link building.” But not all link building is bad. Link building is still the most important factor which contributes to improving the search rankings of your website. However, these days link building is not done in the way it used to be done a few years back where you just insert the link wherever you can, even if the website where you are adding links are not relevant to your topic or niche.
The Online marketers seem to always be seeking to design a better mousetrap when it comes to making an SEO strategy.
On the surface, it makes sense. The major search engines are always changing how they rank websites, and the digital marketers need to keep up.
But dig a little deeper, and it becomes obvious that the major changes being made by search engines like Google and Bing are based on one thing – improving the quality and user experience.
If your law firm has a website, then you understand the importance of online presence. To enhance your online visibility and capture more traffic on your website, you need to make it SEO friendly. This is the sure way to make your website appear among the first few search results.
Search engine optimization for lawyers implies a series of changes and use of specific keywords to make your website more effective and gain potential clients.
Much has changed in the world of SEO. However, certain basic principles remain the same.
For example, focus on keywords with the sole objective of improving organic rankings no longer works, but the keywords are still essential.
With so many SEO tips, it has become very difficult to determine which search engine optimization tips should be followed and what you can ignore.
What Is The Google Panda Update?
Google’s Panda Update is a search filter introduced in February 2011 aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes.