Getting the top 10 rankings on Google is not an easy task. It requires a proper on-page and off-page SEO strategy. Following are the on-page optimization techniques that Google dislikes and could get your website penalized.
The Online marketers seem to always be seeking to design a better mousetrap when it comes to making an SEO strategy.
On the surface, it makes sense. The major search engines are always changing how they rank websites, and the digital marketers need to keep up.
But dig a little deeper, and it becomes obvious that the major changes being made by search engines like Google and Bing are based on one thing – improving the quality and user experience.
If your law firm has a website, then you understand the importance of online presence. To enhance your online visibility and capture more traffic on your website, you need to make it SEO friendly. This is the sure way to make your website appear among the first few search results.
Search engine optimization for lawyers implies a series of changes and use of specific keywords to make your website more effective and gain potential clients.
Much has changed in the world of SEO. However, certain basic principles remain the same.
For example, focus on keywords with the sole objective of improving organic rankings no longer works, but the keywords are still essential.
With so many SEO tips, it has become very difficult to determine which search engine optimization tips should be followed and what you can ignore.
What Is The Google Panda Update?
Google’s Panda Update is a search filter introduced in February 2011 aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes.