Since the Google’s local algorithm update ‘Pigeon’, Organic signals are now more tied into the local search algorithm. So, properly optimized site is very important if you have to outrank your competitors.
If you have more than one location but only one website, then just create a page on your website specific to each physical location. This way, anyone searching for your business in a particular region, city, state or country should be directed to the appropriate page.
Do you own a restaurant in San Diego, a barber shop in Los Angeles, taxi services in Las Vegas, a law firm in Austin, Texas? Are you a doctor in Tucson, a mechanic in Chicago, a dentist in New York City, careseeker in Texas, caregiver services in Austin, in-home care services in Dallas Texas, or a retailer in Oklahoma City, etc?
For all the business owners out there local SEO may be unknown to you but every business that competes in a local market will likely to conduct local SEO audit and analysis.