What is Traditional Marketing
With traditional methods, advertisements are used to gain attention from customers. In order to get the word out about their products and services, businesses use advertisements such as radio, TV, and print to attract attention to their business.
But the problem with traditional advertising is that it interrupts customers. It interrupts them as they’re watching their favorite show, and it interrupts them as they’re walking down the street or driving their car.
These interruptions often don’t create the best interactions for brands. Instead of helping customers, businesses interrupt one of their favorite activities.
What is Content Marketing
Content marketing is a relatively new marketing concept where businesses trade content that customers want in exchange for their attention.
This content can be in the form of blog posts, e-mail newsletters, Youtube videos, SlideShare presentations, or something else.
No matter what the format, the point of content marketing is to provide content that customers want, in exchange for attention, and this is what separates content marketing from traditional advertising.
8 Advantages of Content Marketing over Traditional Advertising
1. Content marketing provides something of value to customers
With an advertisement, customers often try to mute, ignore, or get away from them as fast as they can. With content that’s tailored to what customers want or need, they end up spending hours with your content developing a relationship with your brand and remaining engaged with your products.
2. Content marketing educates customers
Many times, people don’t purchase a product because they don’t realize how valuable it is or how badly they need it.
Customers may not buy from a company that sells direct solutions, not because they don’t need the product, but because they don’t understand how it works.
Media-type content such as blog posts and YouTube videos can educate customers to the point that they’re ready to buy your product.
3. Content marketing creates a sense of reciprocity with customers.
As you give people more and more free content, customers arrive at a point where they want to reciprocate the benefit that they’ve received.
If your company helps them become a better marketer and make more money, they’ll come to a point where they’ll want to buy something from you to pay you back for all of the free content you’ve provided.
4. Content marketing attracts customers for free.
Instead of paying dollars($) on per click, or whatever it costs for your business, you can easily attract 400 to 600 customers for the cost of writing one blog post.
If you write the content strategically, each blog post will last you for the life of your business, and you’ll get a lifetime return on your investment(ROI).
5. Content marketing creates content that gets shared
If you look at any social media stream like Facebook, Google+, Twitter and more, most of the content that is shared are links to content, not a link to a website.
Even if customers like you enough to click on a share link on your homepage, they can only share it once because, after the homepage is shared, there’s no reason to share it again.
However the same customer can share your content 10 weeks in a row. That’s 10 opportunities to reach their network multiplied by the size of their audience.
If five people in their audience like the content and share it, the content gets multiplied again.
The most important point is that people share content and not websites making a piece of content is much more likely to go viral than a link to your site.
6. Content marketing provides a SEO benefit.
For every blog post you publish, you have new content that can be indexed by Google. Without blog posts, your website may have only few pages that can be indexed. After writing one post a week for a year, your website will have more pages for Google and other search engines indexing.
7. Content marketing increases traffic
With podcasts as an example, you’ll reach an audience that you may not have ever reached with blog posts or Youtube videos–you’ll reach people who listen to podcasts. Each of these audience members that finds your podcast will also find a link back to your site.
By uploading podcast content onto iTunes, you’re creating another potential traffic source that doesn’t have to be paid for and another opportunity to get your message in front of an audience.
By using Youtube, podcasts, and blog posts, you’re creating three potential traffic sources for your website.
8. Content marketing is highly targeted
One of the goals with any marketing campaign is to get your message in front of the largest, most targeted audience possible.
A large audience means more people know about you, and a more targeted audience means that a greater percentage of the audience can potentially become buyers.
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