The good old days of SEO are long gone. Today you can’t expect to rank in the top results, simply by stuffing your web pages with the target keyword. Keyword stuffing has become the thing of the past and if anything, it’ll only lead you to a Google penalty. Since Google always tries to focus on providing better search results, it constantly updates its search algorithms.
It means that a technique which was delivering significant results in the past may not work at all in the current scenario. However, there are many small business SEO techniques which are always effective in improving website performance, regardless of the search algorithm.