Small businesses and startups usually don’t have a large budget to spend on Search Engine Optimization (SEO). That’s why they tend to look for SEO firms that offer affordable SEO services.
However, the real question that bug many of these startup owners is that ‘Will these affordable SEO packages improve my website’s performance in Google search results or not?’
Well, the truth is affordable SEO services do exist, and fortunately, they can improve your business growth by driving potential traffic to your website.
However, choosing the best affordable search engine optimization (SEO) service provider is a strenuous task in its own. Since there are several SEO agencies that try to seel their SEO services using the ‘cheap’ nametag, it is extremely important to conduct detailed research to find the best SEO partner for your business.
To do so, you must know several SEO myths and facts so that it becomes easier to compare different SEO service providers.
So, if you have also been planning to invest in affordable search engine optimization, continue reading. The following guide will help you understand everything you need to know about affordable SEO and how it’ll improve your site’s performance in SERP.
What is SEO?
For those who aren’t familiar with SEO and it’s significance for business growth, let’s first take a look at what SEO is.
SEO is basically an umbrella term that consists of an extensive range of tactics and strategies to optimize a website for the search engine. Performing search engine optimization makes it easier for your website to climb the search engine ladder and attract targeted organic SEO traffic to the website.
The truth is you can’t expect your business to survive without SEO in 2019 and beyond. In today’s competitive scenario, SEO is the key to surpass competitors and reach the majority of potential customers.
Since SEO is an extremely vast field, you can easily find affordable SEO packages that are tailored to meet your business requirements. Most of the affordable SEO agencies break down SEO strategies to develop bespoke SEO campaigns for a specific organization.
These SEO campaigns are cost-effective and also help the organization to achieve desired objectives.
Now, that you know what SEO is, let’s understand how affordable SEO services will benefit your website.
How Affordable SEO Services Will Improve Your Business Growth
Hiring an affordable SEO agency will benefit your business in many ways. Some of the advantages that affordable SEO services have for your business include:
Rank in Top Positions of Google SERP
Like we mentioned earlier in the blog, SEO helps you climb the search engine ladder. Performing search engine optimization for your website will make it easier for the search engine crawler to crawl and index different pages of your website.
As a result, your website will rank in the top positions of Google SERP for the most potential keywords. An affordable SEO service provider always begins their SEO campaigns by conducting detailed keyword research and optimize your website accordingly.
Attract Targeted Traffic
SEO helps you attract targeted traffic to your website. With affordable SEO packages, it becomes easier to drive traffic that actually converts and improve the overall conversions. An affordable SEO agency will utilize the best SEO practices to get the required online exposure for your website.
One of the major benefits of performing SEO is that it helps you surpass the competition. When you hire a professional team of SEO experts, that offer affordable SEO services, they always perform a competitor analysis to find the potential competitors.
Once they know who they’re against, the next step is to develop effective SEO strategies to get ahead of the competition.
As a result, your business becomes an authorized brand in the community, helping you gain exposure even from the influencers in your niche.
Appear in Different Search Results
In the past couple of years, Google SERP has changed in many ways. In addition to the traditional organic results, Google has added different types of search results in SERP to deliver more accurate and quick search results.
The main objective of an affordable SEO service provider is to optimize your website so that it appears in these search results and drives traffic from more than one channel. The most popular search results include:
- Featured Snippet
- Paid Results
- Knowledge Graph
- Rich Answers
- Local Pack Results
- Organic Results With Site Links
How Much Do Businesses pay for SEO Services in General?
Now, that we have talked about the benefits of affordable SEO packages, let’s take a look at how much people pay for SEO in general.
The truth is different SEO companies offer different SEO pricing models. Therefore, in general, it is quite strenuous to define a specific SEO cost.
However, SEO services can be categorized into three different categories on the basis of their prize.
- Expensive SEO Services
- Affordable SEO Services
- Cheap SEO Services
Expensive SEO Services
These type of SEO services have higher SEO prices, usually ranging from $2500 to $10,000. Of course, these companies can help you achieve the expected goals, but considering their price, you are better off with an affordable SEO service firm.
It is not necessary that expensive SEO services are always better. SEO cost even depends on the location of an SEO service provider. For instance, an SEO team in the US will charge comparatively more than an Indian SEO company.
This is why businesses are always advised to outsource SEO services to a reputed team of SEO Experts instead of hiring a local SEO firm.
Affordable SEO Services
The affordable SEO service providers have comparatively lower rates than the former type. Their cost usually range between $250-$1,0000. These type of companies have an in-house team of SEO analysts who have expertise in performing SEO for websites in different niches.
The major benefit of hiring such agencies is that they are cost-effective. You get professional expertise at an affordable price. In fact, 58% of the small businesses and startups rely on affordable SEO companies due to their inexpensive packages.
Cheap SEO Services
These type of services are usually offered by freelancers. In most of the cases, cheap SEO services aren’t the right solution as they can harm your website in the long run. Reason being, such freelancers handle 10-15 projects at a time and are less likely to devote their time to each project.
Moreover, they usually rely on black-hat SEO techniques to achieve results for their clients. Even though the results appear within a shorter time interval, these black-hat SEO techniques are likely to harm your website in the future.
How to Develop an Affordable and Realistic SEO Budget for your Business
Now, that you are familiar with different SEO services, your team can move further with developing a specific SEO budget for your website. Whether you are planning to outsource SEO services or carry in-house SEO, having a specific budget is extremely necessary.
In case, you have just started with your business and have a limited budget to spend on SEO, it is a better strategy to start small. Look for companies that charge a few hundred dollars for their SEO packages. Anywhere between $200-$500 is a good start for your small business.
However, if your business is growing, you can further increase the budget and also invest in paid marketing for better search visibility and improved traffic.
Looking for Affordable SEO Services?
Whether you want to appear in the Google local pack results or want to rank in organic search results, SEO Experts Company India is your one-stop-solution for different SEO services. They have a dedicated team of SEO experts who are experienced in handling SEO projects for different business niches. So, share your project requirements and let the professionals handle the SEO campaign for your website.
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