It has been the world of fast forward and we have arrived at a stage where we would reach after some 50 years. The technology directs us towards a voice recognition world and the way we use it to the core. Apple developed Siri, Amazon developed Alexa, Google developed Google Assistant, etc.
In this world of search results, the voice search optimization can be termed as an emerging trend, of course the one trend that the business should keep a check on in this quickly developing market.
Voice search and recognition can no longer be termed as a trend, but it is standard that needs to be adopted. In fact by 2020, sources predict that around 50% of all the searches will be voice optimization. The major reason why voice optimization is gaining so many acceptances in the world of digital marketing is because it makes the work of the user to a high extent. Majorly, users accept the technology that makes their life easier and not complex. Hence it can be very clear that Voice search is here to stay with it advantage of making the lives of the users easy.
Moving forward, we can say that Voice Search is an interface that is additional, and it is not going to replace the old SEO in any of the times. Voice Search Optimization may bring some changes in this technique of SEO optimization but it does not endanger the existence of the good old SEO.
Who uses Voice Search?
The age group that falls between 18 – 29 years is more likely to be technology savvy as compared to other age groups. And hence they are more likely to utilize their voice search on their smartphones.
Why do people use voice search?
Apart from being very easy to use there are various other reason why voice optimization is being adopted by a wide number of users.
- Quick answers.
- Least amount of efforts.
- Marginally very responsive.
- Mobile searches are at inflation and the use of digital assistants is expanding.
What effect does voice search have on SEO?
After the introduction of Voice Search Optimization in the business, SEO practices adopted by the businesses will pan for impact on then. Your business needs to be prepared for the upcoming changes and adopting them to survive in the market.
Now, Voice Search is the future, so the answer to the question of It having impact on businesses is yes.
When someone looks out for some queries on the internet, the search results bring up the link that is most relevant to the question. Now, if your business had been following a bang on SEO strategy, your website can get on the top.
Now when there are users use digital assistants for search results, they may notice two differences in the responses. When you question the digital assistant, the answer that you receive is usually from a news source and the user will not receive a long list of options to select from. Digital assistants give a very clear answer to the query.
Well, along with this it cannot be said that SEO has lost its importance. In fact, when the search presents only one answer to the query, optimization holds even more importance. If you want to increase the visibility of your business, you need to have a strong optimization and keep an eye on the patterns that are used by the voice search.
Business need to ensure that the content is organic and conversational. This can ensure that the pattern of question and answer for the voice search is met.
How has Google helped brands to evolve?
Voice search has covered a good percentage of all total searches across the globe over the internet. Performing a voice search on Google is very simple and quick than that of doing a totally typed search. All that a user needs to do is simply click on the microphone icon that is present on the search bar and then you are ready to go. Google is all set to get you answers to your queries or questions.
Here’s how voice search optimization change the SEO strategies in 2019
Interrogative statements are those that asks questions such as how, when, where and why. Users want immediate solution to their queries. With the help of voice search optimization, users can indulge themselves in more organic way of communication with their smartphones. Communication to another person, voice search will change the way users look at search results.
Business will now need to pay more attention to how the prospects or customers speak to the voice assistant on their websites. SEO will penetrate deeper into the intention of the user, and answer the question of their how, when, where and why’s.
Google reveals that over 60% of all searches come from the mobile devices, and 20% among them use voice search optimization for the process. On same grounds, we can prepare businesses, their website and its content in a way that they are optimized for the mobile devices, as well as home speakers.
What are we searching for?
The users to search results through voice search optimization are looking for immediate answers to their queries or problems. They use voice search to fix a question, and the SEO practices adopted by the business should be in line to stay relevant and high ranking.
How to nail the Voice Search Optimization with SEO strategies?
When you think of optimizing your business for voice search optimization, you need to keep in mind that this decision involves many factors. If you want to claim and maintain your Google My Business, you need to have listing. Long-tail keywords and conversational keywords are now very important to the rankings of your search results. Having a detailed and updates FAQ page will also help the voice assistants in getting information about your business.
Why is Voice Search important for brands?
The frequency of people getting indulged in voice search is increasing at a fast pace so how can brands be left behind. Voice searches have become one of the most adopted methods for search, and if the brands don’t optimize themselves in this league, they might be destroyed by those who have already optimized themselves. Below mentioned are the few reasons why voice search may be of much importance to SEO.
Well it is a fact that there is no medium as fast as of the voice. You can say what you are looking for and get answer for the same within seconds. When it comes to brands, voice search is what can help them to a great extent. You may execute a command and your task is accomplished there and then itself. One need not spend time to type the query and look for the results of their query.
Well the speed of speech is faster than that of typing. Instead of using your device to search results by typing words, you can easily save significant amount of time by just asking the digital assistant. So while you save time, you are increasing your productivity.
Time is Money
Since the speed of speech is faster than that of typing, it save significant amount of time. And when you can work for your customers within couple of seconds, they will definitely choose you over the competitors.
One of the major advantages of Voice recognition systems can be accessed by anyone. For users who are unable to see, or can’t use a screen for any of the reason, voice search is the best choice.
Different optimization Strategies of different Voice Search Engines
Different voice search engines need different strategies when it comes to optimization.
- Google Assistant: It focuses on a local pack and featured snippet.
- Alexa: It pays more attention to Bing places.
- Cortana: Do better optimization for Microsoft App Store.
- Siri: Optimize according to Google Assistant and also develop Siri compatible applications.
- Bing: Apple’s Siri, Cortana and Alexa take in Bing search for basic information rescue.
Search Engine Technologies have observed the evolution over various years among which the Social Media Marketing is in the run now. With updates from companies like Google, creating better search engines that helps users to get the best results has got from easy to easier.
With voice searches turning out to one of the more common tool to pass the time, optimizing for voice search would help a website or a business gain more search traffic. Also it will help the users who intend to choose your products and services.
Voice search can be the present and the future of the search optimization or SEO. Also it is the best thing that a business can prepare itself for. With the detailed information presented in the article above, you will be able to utilize voice search for your business. The above article will answer all your questions regarding the same.
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