6 Effective Social Media Strategies To Generate More Leads

Navneet Singh Online Lead Generation, Social Media

Do you want to get more business through social media? Are you looking for new ways to generate leads? Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads.

Effective Social Media Strategies To Generate More Leads

1) Develop a Strategy
Social Media Strategy To Generate More Leads

  • Adapt your long-term plan to each individual channel.
  • Define your pitch by describing what your company does in in 120 characters or less
  • Pick one of the program among Awareness, Sales or Loyalty
  • Now pick up two segments (nothing, aware of you but never acted, acted once, ethusiasts, advocates) to focus upon when it comes to your relationship with your audience.
  • Understand how your target audience (as defined by gender, age, and geography) uses social media.
  • Like Volvo = Safety. Apple = Innovation. Disney = Magic. Similarly what’s the one thing that defines you and its not features or benifits.

2) Do Your Research

  • Know the demographic you’re targeting
  • Use keywords to target audience

3) Content Creation and Marketing

  • Having goals is critical to effectively measure success. In order to create successful social media content, your goals must be attainable in terms of social media mentions, increase Facebook likes, number of people fill out contact form, content download
  • Learn what is important to your audience with the content they share on their social media profiles.
  • Unfortunately, most people are not going to be passionate about the product you’re selling or the service you are offering. However, they may be passionate about the results of your product/service or about how your product/service affects or helps them.
  • Be consistent
  • Prove your expertise

4) Engage With Others

  • Re-post, re-tweet, or link interesting articles
  • Respond to questions and comments
  • Have people write guest-posts for your blog and write guest posts for theirs
  • Foster connection by encouraging community

5) Cross Promote

  • Promote your channels on your other channels
  • Have your blog link to your Facebook and your Twitter link to your website
  • Social sharing buttons increase click-through rates by more than 150%

6) Track Results

About Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.

Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.