Google spam penalties can be automatic or manual. With manual penalties, you’ll probably be informed by way of notification in Google Webmaster Tools.
1) If you are using phrases like “Click Here,” “Read More,” for important anchor text links
2) If you have purchased an expired domain with mass traffic histories and redirected to the irrelevant website content
3) If you have used hidden text or keyword stuffingÂ
4) Using unnecessary redirects, especially when visitors hit the homepage to enter the site from search engine
5) Using iframes in the body of the landing page
6) Sending false signals to the servers with new content notifications to give the illusion that there is constant flow of new content on a page.
7) If you have used the same title tags and meta descriptions on all or most of the site pages.
8) Having a 404 page “File Not Found” error returning 200-status OK response code to search engine bots.
9) Using pop-ups, dropdown, and more to show contexual relevancy signal to search engine bots.
10) Content scraping and aggregate it on “doorway pages” throughout the site.
11) Participate in “link farms” or “free for all” link exchanges that have a large number of unrelated topics directing visitors to different URLs on every page within the site.
12) Publishing the same content on multiple subdomains rather than using fresh content.
13) Hiding links in images or embed links in places that are not visible to the visitors.
14) Buy links as a “sponsor” or embed links in unrelated web tools or widgets.
15) Linking to the sites with highly descriptive anchor text.
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