If you have been performing SEO for a while now, you must be familiar with the significance of backlinking or link building, as many people like to call it. Link building is a process of acquiring links from other websites to your own web pages.
It helps your web pages to rank higher on the Search Engine Result Page (SERP) and gain desired online visibility at the same time. Link building has been a crucial part of Search Engine Optimization for years now and this trend is not going to change any time soon.