Much has changed in the world of SEO. However, certain basic principles remain the same.
For example, focus on keywords with the sole objective of improving organic rankings no longer works, but the keywords are still essential.
With so many SEO tips, it has become very difficult to determine which search engine optimization tips should be followed and what you can ignore.
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If Google is slowing down your server by crawling your site too often, then you can change the crawl rate for your sites that are at root level “http://www.mysite.com” and “http://subdomain.mysite.com”
Google’s Panda update was first introduced in February 2011 to improve the quality of search results for their users to include more relevant and authoritative websites. There have been several updates since its launch to further improve this.
It provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow or crawl this specific link.”
It is process used for permanent redirection of one URL to a different URL. It is the most efficient and search engine friendly method for webpage redirection because it preserve your search engine rankings and traffic for the particular redirected page.
Providing a particular geographic location help Google determine how your site appears in search results. So, if your site has a generic top-level domain, such as .com or .org, or any of the domains listed below and if your target audience is in a particular geographic location, then you can set target location in Google Webmaster Tools to provide information that will help Google to show your site in geographic location based search queries.