Comprehensive SEO Website Audit Checklist

Navneet Singh Google SEO, How-To Guides, Webmasters

Performing a SEO audit of your web site is necessary to identify problematic areas. This audit checklist will help you optimize your web site. At the end of your site audit, create a document that says what needs to be done and not that says what’s wrong with my website

search engine optimization checklist
If you are not sure where to start or if you just don’t have the time to deal with seo, hiring professional SEO experts will handle all the SEO auditing for your business.

Website Audit Checklist

1) Accessibility

  • Content Embedded in Flash
  • Frames Site Construction
  • Session IDs Requirement
  • Cookie Acceptance Requirement
  • Secure Server Usage
  • Entry Page Requires Verification

2) Primary Content Element Integrity

  • Duplicate Content
  • HTML Page Titles
  • Meta Elements
  • Header Tags
  • Javascript Usage
  • In-line CSS usage
  • Relevant text within images or flasd
  • Ajax
  • Lack of body content

3) General Crawling Items

  • Use of Javascript links
  • Html sitemap
  • XML sitemap files

4) HTML Source Code

  1. Source code order/structure
  2. Javascript code
  3. Use of external files

5) Internal Linking

  • Related linking structures
  • Recommendation engine
  • Cross-linking and category linking
  • No-follow use
  • Consistent linking
  • Canonicalization
  • Anchor text

6) Main Navigation Element

  • Top navigationb
  • Side navigation
  • Image-base navigation
  • Footer navigation
  • Javascript navigation
  • Flash navigation
  • Excessive links in navigation

7) Redirects & Server Delivery

  • Javascript redirect
  • 302 temporary redirect
  • Meta-refresh redirect
  • Redirect chains
  • Proxy content & urls

8) Site Architecture

  • Deep folder structure
  • Internal linkage profile
  • Robots meta-tag is blocking spiders
  • Use of link canonical
  • Use of specialty meta tags

9) Site Performance

  • CDN Requirements
  • Image and file size optimization
  • Rewrites an redirects
  • HTTP requests
  • Static file delivery
  • Compression
  • Source order

10) URL Struture

  • Keyword use
  • Directory structure
  • Directory number and names
  • Limmited use of parmeters
  • Long dynamic URLs
  • Session tracking URLs
  • Use of session IDs in URLs
  • Domain strategy


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About Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.

Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.