How to Prevent Site getting Hit by Google Panda Update

Navneet Singh Content Strategy, Google SEO, How-To Guides

prevent site from Google Panda update

What Is The Google Panda Update?
Google’s Panda Update is a search filter introduced in February 2011 aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes.

Tips to Prevent Getting Hit by Google Panda Update

1) Remove or Improve Bad Content

– Delete or improve low-quality pages: thin/ irrelevant/ no value/ duplicate/ over-optimized content.
– Add noindex tag on pages that don’t add value to users (eg. category page, archives, contact, pages with sort options, disclaimer, etc.)

2) Fix Duplicate Content

– Redirected outdated URLs to the correct pages using 301 redirect.
– use only 1 version of your homepage URL. Either with www or non-www.
– Use rel=”canonical” attribute to specify the preferred version of many pages with identical content.
– Remove copied or scraped content.
– If applicable, use noindex tag on the print version of your pages.

3) Tidy Up your Site

– Avoid excessive ads
– Use no more than 100 links per page
– Keep your site well-organized and easy to navigate
– Validate your site. Tools you can use: CSS Validator/HTML Validator.
– Make your content readable
– Create a custom helpful 404 page.
– Fix broken links. 301 redirect broken pages to new ones.

4) Speed Up your Site

– Use responsive web design
– Use a cache plugin
– Compress images and videos
– Minimize your files(CSS/HTML/Javascript)
– Implement CSS sprites to combine background images.
– Don’t use flash
– Remove unnecessary and inactive WordPress plugins(if using WordPress)

5) Build Content that your Audience will Love

– Update your site with fresh, relevant, authentic, and well-edited content regularly
– Create content primarily for users, NOT for search engines

About Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.

Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.