Link Building is the process of building quality, relevant links to your site, which in turn help your website to achieve higher rankings in search engine results and drive traffic to your site.
Link Building
How to Check Your Site’s Anchor Text Distribution?
Anchor text is one of the most important webspam signal that initiate the Google Penguin filter. And the sites that overuse the anchor text are more likely to suffer from Google Penguin. Therefore mixing of anchor text is very important while creating links to your site.