Building an ecommerce website that’s both functional and attractive is not easy. You have to go to great lengths to hide the complicated functions of the website from the user and make the interface simple and intuitive. However, to ensure that your website truly shines and generates the kind of revenue that you are looking for, you also need to brand it with appropriate visuals.
The following are a few ways you can make your ecommerce store stand out and look professional:
1. Using Quality Images
In ecommerce, the quality of images alone can affect the sales to a huge extent. So, if you are using watermarked or low-quality images for the products and the website’s theme, then it’s possible that a large number of your visitors aren’t taking your store seriously. That said, you can turn things around by improving the quality of the photos, especially those of the products. Developing your product in real life is one thing, showcasing it online is another. It is essential to display your products online using quality images to attract new customers who are browsing your ecommerce site.
There are many things that you can do to create studio-quality photos. For starters, you can invest in a decent DSLR camera that can support different lenses and take photos in higher resolutions. You should also try taking the photos in good lighting and from some of the best angles.
If you are worried about the big file size of the images which is a result of high-end cameras, then don’t be. This is because there are many ecommerce image optimization hacks that can help you reduce the file size of the images easily. So, you can capture the photos in the best quality and then reduce their size with different software programs so that they don’t affect your website’s SERP ranks and loading speeds.
2. Adding a Unique Logo
A logo rests at the core of every brand and it’s no different for an ecommerce store. In fact, every store must have a professional logo design to stand out from the competition and build trust.
There are two main ways you can create a logo- you can either find a skilled graphic designer in your city or on websites like Freelancer.com or Upwork.com, or you can design the logo yourself by using an advanced online tool. The second option is recommended for most websites because human graphic designers take a long time to deliver the logo that you are looking for and they can be quite expensive too. However, online logo makers are highly efficient and can create some of the most inspiring designs in minutes. They are also more affordable.
3. Clear Labeling of Information
Did you know that organized and clear labeling of information is one of the top factors to rank on the first page of Google’s SERPs? This is because it makes it easier for the search engine to read the information on your website and index it properly. However, it can also help your users to find what they are looking for on your online store which is an important part of visual branding.
Remember, your goal as the owner of an online store should be improving the user experience as much as possible. The easier it’s for the visitors to find and buy their favorite products, the faster your business will grow. By organizing and labeling your website properly, you can make a big improvement in that enterprise.
4. Using a Color Palette
Colors play as big of a role in marketing and branding as everything else. In fact, you can use color psychology to give your business an edge. This is because colors have their own language and can trigger different emotions in the people:
- RED: Passion, excitement, youthfulness
- YELLOW: Optimism, cheerfulness, friendliness
- BLUE: Strength, reliance, trustworthiness
- ORANGE: Enthusiasm, confidence, friendliness
- BLACK: Boldness, power, elegance
To turn your ecommerce website into a brand, you should create an ideal color palate which contains all the colors that you want to be associated with. For instance, if your target customers come from affluent families, then you can choose the primary color Black. Similarly, if you want to make your online store appear friendly and trustworthy, then you can use the colors blue and yellow. Of course, you are free to be creative and experiment with different colors as much as you want. However, make sure that whichever color palette you pick is used everywhere on your website including the blog, videos, etc. to maintain brand consistency.
The ecommerce industry is not new anymore. It’s been around for quite some time now, and the competition is reaching new heights. So, to prevent your online store from dying prematurely, take measures to stand out and deliver a premium experience to your customers with visual branding, digital marketing, and exceptional customer service.
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