Google want to do their job as best as possible by referring users to sites and content that is the most relevant to what they are looking for by constantly evolving its search index.
1) Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
2) Performance: How fast is my site and does it work properly?
3) Authority: Does my site have good enough content to link to or do other authoritative sites use my website as a reference or cite the information that’s available?
4) User Experience:
To check user experience of your site, ASK YOURSELF
- How does my site look like?
- Is my site easy to navigate around?
- Does it look safe?
- Does it have a high bounce rate?
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