Do you own a restaurant in San Diego, a barber shop in Los Angeles, taxi services in Las Vegas, a law firm in Austin, Texas? Are you a doctor in Tucson, a mechanic in Chicago, a dentist in New York City, careseeker in Texas, caregiver services in Austin, in-home care services in Dallas Texas, or a retailer in Oklahoma City, etc?
For all the business owners out there local SEO may be unknown to you but every business that competes in a local market will likely to conduct local SEO audit and analysis.