What are reviews?
Reviews, in a local SEO context, refer to reviews of your business, provided by your customers that have been published online.
90% of customers says that their buying decisions are influenced by online reviews.
Online Reviews are Important for Following Reasons:
- Your rankings in local search engines
- Which search results actually gets clicked on
- Consumers purchasing decisions
How Consumers Use Online Reviews
Reading a review and making a decision to purchase from a business is ridiculously small, and typically results in a yes/no decision almost immediately. So as a small business, your online reputation can directly influence your bottom line.