What are reviews?
Reviews, in a local SEO context, refer to reviews of your business, provided by your customers that have been published online.
90% of customers says that their buying decisions are influenced by online reviews.
Online Reviews are Important for Following Reasons:
- Your rankings in local search engines
- Which search results actually gets clicked on
- Consumers purchasing decisions
How Consumers Use Online Reviews
Reading a review and making a decision to purchase from a business is ridiculously small, and typically results in a yes/no decision almost immediately. So as a small business, your online reputation can directly influence your bottom line.
According to a survey conducted by BrightLocal, roughly 85% of consumers reported reading online reviews.
But, exactly, how many reviews do they read before making up their mind? Luckily, the survey also had an answer to that. About 67% of consumers will read 6 reviews or less before they form an opinion about a given business.
Meanwhile, another survey conducted by Dimensional Research found that 90% of their respondents claimed that positive online reviews influenced their buying decisions, while 86% had responded saying that negative reviews impacted their decisions.
1) Check Google My Business Reviews
According to Google’s review guidelines you can remind your customers to leave feedback. You should have at least 10 reviews with a 4 stars or higher aggregate. If not, work on it to get from your satisfied and existing clients.
2) Check Reviews on Other Sites
Depending on your niche, you might find that some review websites generate more traffic for your website than others. Pulling up Google Analytics will allow you to check out the referral traffic.
Sort this by the top referrals and see which sites are sending the most traffic to you. If they allow reviews it’s a good idea to raise your rating by adhering to the third.
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