You’ve conducted detailed research and understood that SEO is going to be your primary weapon to sustain a significant online presence. Now, the next step is to hire someone who can handle the SEO campaign for your website.
But, the real question is; who should you hire?
When it comes to performing SEO, you have one of the two options, i.e., either hire freelancers or hire a professional SEO company that offers dedicated monthly SEO packages, fixed packages, hourly packages, etc.
While large-scale business enterprises are likely to choose professional SEO companies, small businesses do tend to look for freelancers, mainly due to their inexpensive SEO rates.
However, one thing that you must remember while hiring SEO experts for your website is to not let price become the primary deciding factor. If you are looking for consistent growth without facing any issues, hiring a professional agency is the right option.
Even if you own a small business with a limited budget to spend on SEO, it is a better option to look for profession SEO agencies that offer affordable SEO services.
Such companies offer different pricing models so that you can choose the most suitable model as per your requirements and the budget.
Though, it is also worth noting that price is not the only deciding factor on why professional SEO agencies are a better option than freelancers.
Here, we have Scribbled Down a List of Reasons Why one Should Choose an SEO Agency over Freelancers
An SEO agency has a dedicated team of SEO experts. It means that a group of people will be working on your website.
A freelancer, on the other hand, is likely to handle the project on his own. In many cases, furthermore, freelance SEOs handle more than one project at once, which means they have limited time for your website.
Moreover, since only one team will work on your website, it will become easier to co-ordinate different things such as progress reports.
When you hire a professional SEO agency, you can stay assured that the website will be optimized by SEO professionals who have expertise in performing search engine optimization. These people have years of experience working in the industry and are familiar with the latest SEO trends.
They know the strategies that need to be implemented to make a website search engine friendly.
Freelancers, on the other hand, are people (in most cases) who have just started with their SEO careers. Even if they know the tactics to improve site performance, they don’t have the experience like professionals working in the SEO industry.
This is one of the major reasons why you should choose a professional SEO company over freelancing.
Obviously, freelance SEOs have a comparatively lower cost than the monthly SEO packages of a professional company. However, that doesn’t mean that every SEO agency will charge more than freelancers.
If you scrutinize enough, you can easily find affordable SEO companies that have almost similar SEO charges as freelancers. It means that by conducting a little research, you can easily get professional SEO services at affordable prices.
Dedicated Team of Content Marketers
If you have read about SEO, you already know content is the primary pillar of running any SEO campaign. Without informative, well-optimized, and valuable content, you cannot achieve the required goals from your SEO campaign.
Freelance SEOs usually outsource the content-related tasks to other freelancers as they don’t have a team of dedicated content writers. In such a scenario, the quality of the content can be hampered as you don’t know who’s going to write content for your website.
With professional SEO agencies, however, you don’t have to worry about content marketing at all. Such companies have a dedicated content marketing team that have expertise in building effective content marketing strategies.
These are a couple of reasons why it is a better option to hire a professional SEO company.
However, that doesn’t mean that you should never choose freelance SEOs. Let’s take a look at when it is a suitable option to hire freelance SEOs.
When Should You Hire Freelance SEOs?
If you are planning to hire an SEO to perform a specific task only, hiring freelancers is the right option. For instance, if you are planning to optimize the page loading speed only, it is better to hire freelancers than availing the expensive SEO packages of a professional SEO company.
Choosing between freelance SEOs and professional SEO agencies can be a daunting task. However, if you are looking for expert services, we recommend choosing a professional SEO agency over freelancers as it has a dedicated team of professional SEO experts who have expertise in handling SEO campaigns for websites belonging to different business niches.
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