What makes a user Leave (YOUR) website?

Navneet Singh Conversion Optimization, Ecommerce Marketing, How-To Guides

Attracting a potential visitor to your site is only the first step. Grabbing their interest and retaining them is even more difficult.


what makes a user leave a website

Customer retention is incredibly important for growing a sustainable business, so it’s very important to design your website in such a way that your user frustration is minimum.

Top 8 Reasons that Makes someone leave a Website

1) Bad Navigation – Nothing frustrates a website visitor more than a website that’s hard to navigate. Complex or inconsistent navigation can cause users to feel helpless, confused, or angry – certainly not the emotions you want potential customers to be feeling.

website navigation
Image Credits: Kissmetrics

2) Too Many Ads – Suffocating your visitor with ads that pop, flash, and fill the entire browser will only serve to enrage them.

too many ads on the website
Image Credits: Kissmetrics

3) Bad Content Structure – Bad content can destroy your conversion and retention rates. Make your content(especially your contact info) easy to find. It’s estimated that as many as 50% of sales are lost bacause potential customers can’t find what they’re looking for.

bad content structure
Image Credits: Kissmetrics

4) Obtrusive use of Audio & Video – Most people value their ability to choose what to absorb. Having video or audio that loads automatically can potentially drive visitors away.

obtrusive use of audio and video
Image Credits: Kissmetrics

5) The Registration Requirement – it’s often the case that forcing visitors to register before they can view content is much like a physical barrier. Barriers, such as forced-registration, may ultimately cause the visitor to go elsewhere for what they’re looking for.

registration requirement
Image Credits: Kissmetrics

6) Boring Content, Boring Design – A dull website that has no purpose or interactivity will never create a memorable experience for a visitor. Data suggests that 40% of visitors don’t return to a website after having a negative experience.

boring content and design
Image Credits: Kissmetrics

7) Poor Legibility – Bad typography choices, abrasive colors, and experience typos all contribute to poor legibilty – and ultimately poor user experience.

poor legibility
Image Credits: Kissmetrics

8) Lack of Frequency – You may have found the right balance of interactivity, design and content construction – those are all good things. But you also need to keep your site fresh with new content.

lack of frequency
Image Credits: Kissmetrics

About Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.

Navneet Singh

Navneet Singh is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content on SEO, link building, social media marketing, content marketing, and conversion rate optimization to help others. A Software Engineer By Chance and Working as a CEO in SEO Experts Company India, one of the Top Rated SEO Agencies in India. A Basket Ball Player and a Budding Entrepreneur.