Have you jumped into social media feet first? Is your business now on every social site? Have you ever wondered who uses social media more often: men or women?
In such a scenario Quicksprout designed an infographic that shows which social media platform you should target if the majority of your customers are of one specific gender.
- 74% of internet users use social networking sites
- 71% of internet users use Facebook
- 18.5% of internet users use Twitter
- 17% of internet users use Instagram
- 21% of internet users use Pinterest
- 22% of internet users use Linkedin
- 10% of internet users use Google+
- Men are more active on Linkedin, Google+, and YouTube
- Women are more active on Facebook, Twitter, Instagram, and Pinterest
Who is Your Target Audience on Social Media? Men or Women?
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