In today’s competitive world, the only way to grow your business is to stay ahead of the competition and reach your target customers at the right time. It doesn’t matter if you are selling services at half of what your competitors are charging, if you cannot promote your business at the right time, you will struggle to expand your business boundaries.
Nowadays, the online market has vastly grown and continues to do so at a steady pace. What’s more, the online market is known for being quite a dynamic environment that’s prone to sudden and often changes. Aside from the market being difficult as it is, there’s also the fact that it’s extremely competitive.
Local search optimization is a great way to reach your customers in your region. And if you have not optimized your site for local search then you are missing out a lot of potential traffic to your business.
Most people don’t think about local businesses until they need them. And in this day and age, when people need something in their area they go online to look for it. In fact, statistics show that local online search is up 58 percent from previous years.
Chances are if people are looking for what you offer, they’re looking for it online, so if you are not online it is likely that they will choose another vendor. Here are some best seo tips that will help you to increase the presence of your business on local search or you can hire small business seo services vendor to do the same for you.
What are reviews?
Reviews, in a local SEO context, refer to reviews of your business, provided by your customers that have been published online.
90% of customers says that their buying decisions are influenced by online reviews.
Online Reviews are Important for Following Reasons:
- Your rankings in local search engines
- Which search results actually gets clicked on
- Consumers purchasing decisions
How Consumers Use Online Reviews
Reading a review and making a decision to purchase from a business is ridiculously small, and typically results in a yes/no decision almost immediately. So as a small business, your online reputation can directly influence your bottom line.
SEO for small business website and owners is not that difficult.
The local search visibility can be improved by focusing on things like local keywords, NAP on the website, website content, Google+ Local Page, schema tags, local citations, customer reviews, and quality backlinks.
It is the process of optimizing your small business website so that it appears in the top local search queries related to your area / city / country.
Local SEO works best for businesses that have local operations in one or more locations.
Since the Google’s local algorithm update ‘Pigeon’, Organic signals are now more tied into the local search algorithm. So, properly optimized site is very important if you have to outrank your competitors.
If you have more than one location but only one website, then just create a page on your website specific to each physical location. This way, anyone searching for your business in a particular region, city, state or country should be directed to the appropriate page.
Do you own a restaurant in San Diego, a barber shop in Los Angeles, taxi services in Las Vegas, a law firm in Austin, Texas? Are you a doctor in Tucson, a mechanic in Chicago, a dentist in New York City, careseeker in Texas, caregiver services in Austin, in-home care services in Dallas Texas, or a retailer in Oklahoma City, etc?
For all the business owners out there local SEO may be unknown to you but every business that competes in a local market will likely to conduct local SEO audit and analysis.